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CRACKWITSTM 2024 - 2020. All Rights Reserved.
CRACKWITSTM 2024 - 2020. All Rights Reserved.
Works. Words. Wonders
BURJ AL TOJJAR - Law & Real Estate
Brand StrategyBrand DesignWeb Development

Burj Altojjar is a distinct panoramic structure in the heart of Kuwait’s business hub. Atop of this iconic tower and under a skylight high-ceiling, resides a multi-functional 2,000 sqm luxurious corporate space.

Designed to bring forth the balance between the refinement of natural elements and the sophisticated simplicity of modest symmetrical compositions.

Brand Punchline

Exclusively made to inspire top management and executive personnels, and enable a continual thrive in the respective industries of law, real estate and others.

What we were tasked to do?

Burj Altojjar was looking to design its top floor with the elegance and luxury of a contemporary style so top-level management officials can lead on and conduct their businesses in an adequate, suitable and inspiring space.

Along with this, an emblamatic logo, supporting branding assets,  collaterals, stationery, and website were also created to represent and reflect the establishment of the tower and beginning of business.

Branding, Stationery, and Collaterals

Design a dynamic yet concise set of brand assets that reflects the luxury and sophistication of the emblematic logo and enables the brand to inspire richness and harmony.

Crafted sleek brands assets from the colors, fonts, collaterals, stationeries and other graphical elements ainspired by the interiors and exterior of the tower as well as the corporate and upper class nature of business of the client.

Website Design

Design an informative website that promotes the opening of the new building and serves as an online brochure for interested tenants.

Designed a user-friendly, straight forward informative website that cultivates a professional online presence and raises awareness to the newly established tower.

Office Interior Design

Design and execute the top floor interior that elegantly reflects the distinct luxury of the tower and the industries its occupants belong to.

Presented multiple design approaches inspired by the building’s morphology and brought in the same elegance and luxury in each detail by executing and dividing the project in phases from concept designs, 3D renders, architectural design and drawings, and control sheets.

New Look, Same Magic
Emblematic logo

Craft an emblem that will serve as a stepping stone of what the tower represents, the business it reflects, and how it resonates and connects with the clients.

Designed striking directions inspired by the luxurious and sleek of the tower, modern Arabic calligraphy, and fusion of Latin and Arabic typefaces that elegantly showcases the simple yet refined and sophisticated reflection of the business and structure.

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