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CRACKWITSTM 2024 - 2020. All Rights Reserved.
CRACKWITSTM 2024 - 2020. All Rights Reserved.
Works. Words. Wonders
PF CHANGS - FOOD
UX & UI

Created in 1993 by Philip Chiang and Paul Fleming, P.F. Chang’s is the first multi-unit restaurant concept in the U.S. to honor and celebrate the 2,000-year-old tradition of wok cooking as the center of the guest experience.

Since inception, P.F. Chang’s chefs have been hand-rolling dim sum, hand chopping and slicing all vegetables and meats, scratch cooking every sauce and wok-cooking each dish, every day in every restaurant.

Brand Punchline

An Asian restaurant concept founded on making food from scratch every day in every restaurant.

What we were tasked to do?

We were approached by PF Chang’s Kuwait team to adapt and ensure all their GCC market menus were up to date in terms of style, content and layout.

Menu Adaptation

Adapt the hybrid main menu layout across six markets in English and Arabic while respecting the brand’s guidelines and each market requirements and craft a menu layout as well for the dessert and kid’s menu for all markets.

Rigorously adapted the brand’s approved menu layout across Kuwait, Bahrain, KSA, Oman, Qatar and UAE menus and ensured all content was included and updated, dishes’ names and descriptions were proof read to ensure all menus were in line with the brand’s guidelines.

Built a dessert menu similar to the main menu and included updated photos from the brand’s recent shoot.

Crafted a fun yet informative kids menu that highlights the kid’s dishes while also including engaging content

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