MYLK MA’AM is a homemade, organic, plant-based brand, curated with love, freshness and no additives! Brought to you from a home kitchen in Kuwait, its essence being the sweet bonds of family that stems from an unconditional mother's love.
MYLK MA’AM cares about you and your family's nutrition and wellness. This is why, MYLK MA’AM aims to provide 4 flavors of plant-based mylks, from almond and oat to coconut and chocolate, to satisfy all cravings, at best value, with the addition of mylk boosters that are created to enhance your mylks and give you the added nutrients your body needs. Plus, other new healthy products are always on their way like creamy, silky yogurt, granola, and more!
"It’s the perfect healthy snack for everyone, and we mean everyone!"
As a new brand entering the vegan market and one of the few growing locally-made brands in Kuwait, MYLK MA’AM approached us to drive awareness to its brand through a strategic social media plan directing audiences to its online store. From creating appealing visuals, curating engaging bilingual headlines and captions, boosting, and supervising product photoshoots, to eventually extending the awareness strategy to designing branded collaterals and accommodating it further with a user-friendly website design and content.
Design a dynamic yet concise set of brand assets that enables the brand to deliver on what it stands for, supports its growth, appetizes consumers, and increases brand awareness.
Crafted various branded advertising and event collaterals such as branded uniforms/ outfits for the staff, banners, QR code menus, table design and vehicle branding that was in line with the social media look and feel along with headlines and sub-headlines inspired by the core values.
Design an online informative and e-commerce hub that houses information about the brand and the products while also giving access to customers to purchase products within the hub and potentially expanding the purchases to subscriptions.
Designed a user-friendly e-commerce website through Shopify that reflects the brand’s look and feel, displays the products for clients to buy, provides detailed information, and delivers a back-end platform that is familiar for client to easily use while also providing technical support throughout the process.
Craft engaging social media content that appeals beyond vegans and health-nuts that would also encourage other consumers to try out new products while also adapting to meet MYLK MA'AM's growing vision and business.
Created and managed monthly calendars and daily posting comprising of various static and animated content that reflects the brand’s values in a motherly, fun, and educational way, equipped with a smart boosting strategy.
Conducted a lifestyle product photoshoot that highlights the mylks and the other products organically to be used on the website and social media.
Provided prompt online and offline support for posts and stories as well as monthly reports with a brief overview of the pages’ positioning/ performance.
Devise a strategy to launch the brand distinguishably and spread awareness as a new entrant in Kuwait and vegan/ health market, while also creating an impactful approach against competitive direct and indirect brands offering similar products locally.
Developed an engaging strategy that it is rooted in the brand’s values, core, and big idea that appeals to the selective audience on the respective social media channels.Crafted a creative social media approach with teasers and revealers that builds the brand’s online presence, engages consumers, raises awareness, and educates them on the benefits of the products.
Provide high quality materials, print, and brand assets that meets the design needs and standards of the brand while keeping the eco-friendliness of the production in mind.
Collaborated with in-house and outsourced suppliers to provide the highest standard of print materials and production from woodwork, bottle and uniform printing, banners, stickers, and other collaterals.
Provide event support through the coordination with print and manufacturing suppliers to deliver materials, equipment, furniture, and advertising assets for multiple events throughout the year.
Crafted alluring advertising materials such as arches, banners, and QR menus that stand out and promote the brand altogether.
