A first of its kind, groundbreaking project in the heart of Abuja, Nigeria; Sunrise is the largest waterpark in West Africa, spanning over 55,000m2 of fun.
"A World of Marvels..."
As a novel brand and new entrant in the market, the brand was in need of a smart and strategic launch. In order to successfully achieve this we needed to develop the big idea, craft the logo and branding, devise the strategic communication orientation, and present a 360° transparent experience. This was followed by the website, social media, production, launch campaign and more, allowing us to be positioned as the partner of choice for this project.
Craft a remarkable brandmark and brand identity that reflects Sunrise Waterpark’s essence, big idea and pillars, while anticipating how they will evolve in the years to come so it remains timeless.
Delivered a well thought, creative and clear strategic approach for the brand. Also, presented tailor-made assets that supports the branding such as the park's signages, stationery, collaterals and more.
Design and develop a custom website to have a platform that the public can learn more about the waterpark from and purchase tickets. This was preceeded by a coming soon landing page.
Took the website live and got thousands of visitors in days.
Devise a social media strategy that pushes ticket sales and engagement. This includes art direction, content creation, design, copy, boosting and more.
Allowed the brand to exponentially grow its online presence and engagement, in a short amount of time.
Locate a top-tier production house and liase between them and the brand's team to organize a large-scale shoot. Assited with the cast, influencers, schedule, and on-ground supervision.
Resulted in excellent static and motion shots, with global standard level post-production.
Put together a complete media plan that covers the digital and traditional tactics for maximum awareness.
Put together billboards, stands, branded items, and in parallel tackled the digital fold through Google Ads, META, programmatic media and more.
