As an iconic residential complex in the Congolese capital, Kinshasa, POINTE ANGLAISE resides contemporarily by the river
Inspired by modern-day living; it’s designed to elevate the communal lifestyle of habitants of local and expatriate residents in one of most renowned 21st century’s urban communities.
With world-class standards of innovative elegance, this residential gem is a first of its kind, a sanctuary. It is luxury redefined.
As a novel brand with wide potential, the next step for POINTE ANGLAISE required branding, a detailed business brochure and an informative website.
Revamp the existing logo to reflect the elegance and sophistication of the residential complex and enter the market as a pioneer in the region.
Presented multiple directions for the revamped logo and proceeded with the one that was the most similar to the original logo.
Display the different residences, their floor plans, as well as the features and amenities, but avoid redundancy as they're also in the downloadable brochure.
The website focuses more on visuals and very little text. It's neat, elevated, and to the point.
Visualize and create a detailed brochure but avoid redundancy in copy and design.
Include all information in the brochure but keep it short and interesting.
Ensure the brochure is in line with what prime competitors are doing but with a touches of innovation to help the brand stand out.
Put together ia brochure that s elegant and harmonious throughout.
It's light on text and gets the message across clearly and in detail.
The French version is a conversion of the English rather than a translation.
