Kidzania is a safe and interactive edutainment center where children can experience over 100 role playing activities in a replica of a real city. The various playful activities are specifically designed to aid physical and intellectual growth, and contribute to the development of skills, behaviors and attitudes.
A unique city full of opportunities and possibilities, Kidzania is made for children 1-14 years old where they can get moving and have educational fun that builds up their identity and confidence, encourages responsibility, instills selflessness and honesty, and impresses the brand’s message and values on the kids making it one of the fastest growing global educational entertainment brands, with 28 locations all around the globe.
It is one imaginative adventure built on edutainment where children are free to be, know, create, share, care and play.
With Kidzania's re-opening in Kuwait, it creates an opportunity to stir an exciting anticipation to experience this unique city full of opportunities and possibilities, where kids can once again get moving and have educational fun that builds up their identity and confidence, encourages responsibility, instills selflessness and honesty, and impresses the brand’s message and values on the kids through revamping Kidzania’s social media and strategy to be more in line with the brand’s identity and to have a more fitting feed to the targetted audience.
Devise a strategy that solidifies the brand positioning in the Kuwaiti market, increases footfall to the park post- pandemic and lockdown, spreads brand awareness, and boosts the perception of the park’s unique edutainment experience.
Developed a strategy that engages the marketing personas based on thorough research of competitors, target audiences, and digital insights, all inspired by the big idea.
Crafted a creative approach that promotes the re-opening of Kidzania through an engaging video that showcases the upsides of an aspiring future post-pandemic, while enhancing and adding to the brand’s existing assets in respect to the global guidelines.
Craft engaging social media content that promotes unique park variable programs, various offers, and engages current/ new audiences while reflecting the brands values and fun park atmosphere, on all social media platforms.
Managed monthly calendars and daily posting comprising of various static and animated content for ongoing variable programs, to engaging gamification posts and occasional greetings.
Conducted photo and video shoots periodically, to express the true Kidzania influence and atmosphere.
Provided prompt online and offline support for unanticipated posts and monthly reports with a brief overview of the pages’ positioning/ performance.
Provide event support and management for several in-park occasions and handle planning, coordination and coverage for these events.
Crafted creative tailor-made ideas for events related to each IP within the park and executed the events proactively from pre-production management, installation, on-site support and supervision, to the wrap up and content coverage.
Supervise the photoshoot to ensure every detail aligned with the brand's vision and messaging. Our role included coordinating with the creative team, managing logistics, and ensuring high-quality, on-brand imagery.
Yielded exceptional results, with images that perfectly captured the brand’s essence and visual style. The high-quality photos have been effectively utilized across various platforms, enhancing the brand’s visual identity and resonating well with the target audience.
