An ecosystem composed of different digital channels; e-wallet, e-commerce and mpos. A friendly payment gateway that will engage the banked and unbanked community with sustainable and convenient financial inclusions.
With the decentralization of bank posts, agency banking plays a significant role in providing cashless, paperless, branchless, secure and instant services to enhance lifestyles and economic growth.
"A seamless, cashless and branchless way to bank, illicocash is the e-wallet that is in your pocket everywhere you go."
Our approach to Illicocash's brand re-launch was comprehensive. Through a 360° TTL [Through-The-Line] campaign, we meticulously managed every task, from traditional to digital, above and below the line.
We crafted a unified brand narrative that resonated across all touchpoints. By nurturing each aspect of the project with care and precision, we laid the foundation for Illicocash's successful evolution into a trusted financial partner.
Delivered a strategic approach for the brand, tailored assets like logo uplift, brand character, colors, and iconography. We also created a comprehensive brand guideline for consistent communication.
Design and develop a user-friendly website, monitor its performance, and enhance traffic and user satisfaction. Improve visibility for both website and app through optimized keywords and descriptions. Prepare SEO-focused blog posts to boost search engine visibility and attract organic traffic.
Crafted a user-friendly website with an engaging interface inspired by the brand identity. Provided detailed monthly reports on website maintenance activities and SEO/ASO efforts, highlighting key improvements and metrics. Also, created SEO-focused blog posts to enhance search engine visibility and attract organic traffic.
Redesigned the mobile app for better appeal and functionality, focusing on a user-friendly, mobile-first approach. Developed demo videos for each feature and enhanced App Store submissions with optimized screenshots and engaging video previews to drive more downloads.
Designed a functional and visually appealing user interface inspired by the brand identity. Created animated demo videos for app features and designed visuals for screenshots and a video preview submitted to Apple, aiming to attract users and encourage downloads.
Compose an engaging campaign re-launch for the brand to reach new customers and spread awareness.
Presented a very catchy campaign storyboard and supervised the production remotely from A to Z.
Designed visual advertisments for the brand from digital to print.
Re-launch the brand on social media to spread awareness, build a community, engage audiences, boost leads and generate sales.
Developed a dynamic digital marketing strategy with catchy content and designs, managing daily social media postings. Optimized tactics to enhance visibility and effectiveness of advertising campaigns.
Manage the social media boosting and Google Ads to unlock potential, accelerate growth, and achieve outstanding results.
Optimized strategies and tactics that aims to enhance the visibility, effectiveness, and overall success of advertising campaigns
