For over 20 years KCamp has been a fun, friendly and fantastic seasonal camp for children aged 3 to 15. The magic of KCamp is about getting outside, trying new things, making new friends and being part of a community.
... through diversified recreational and entertaining activities in a fun-filled yet safe environment. Activities are divided into 3 categories, namely, ‘Move’, ‘Play’ and ‘Create’. The camp's program is designed to let kids learn to enjoy time with others as well as practice self-reliance, leadership-skills-building and social interaction under the supervision of professional, well-trained KCamp counselors.
It’s about inspiring children and contributing to their cognitive and physical development …
As KCamp conitnually grows it's community and hit milestones, it presents an opportunity to strengthen the brand further from the branding, social media, and most importantly to the ever-growing variety of activities that will create a lasting impact and influence the seasons to come. These assets and deliverables should inspire excitement and reflect celebration, youthfulness and funkiness through vibrancy, creativity and positivity, while staying true to the camp's essence and reminiscent standards.
Develop a more unified and harmonious approach that reflects the camp's values and develop a direction that can be improved and added on towards every season.
Revamped engaging, funky, fun and attention grabbing brand assets and visuals such as the logo, iconography, banners, stationery and collaterals, and advertising templates that appealed to old and new campers, their parents, counselors and future investors, ones that are welcoming and familiar yet elevated.
Design and develop an informative online hub for the brand to spread brand awareness, promote new activities, upload photos from each season, and hold registrations fro each season.
Designed a functional user-friendly experience that highlights the camp's values, campers, team, and activities as well as an online platform for regsitration through a light-hearted, straigh forward and refreshing design.
Craft a harmonious look and feel to the feed and create engaging social media content that displays the fun and friendly KCamp community and promotes the opening of each camp season.
Managed seasonal calendars and daily posting and boosting of camp, occasional, and advertisement posts.
Conducted daily social media coverage for the duration of each camp and cover fun stories that showcases the activites, campers, and sponsorships.
Provided prompt online and on-ground support and supervise periodic photo and video coverage.
Devise a strategy that spreads brand awareness, solidifies the brand positioning in the Kuwait, attracts new campers and appeals to exisiting ones.
Developed a fresh and engaging strategy that reaches out to both individual and corporate target audiences within a broad age range.
Crafted a creative approach that promotes the launch of a new season through a harmonious style and approach across all platforms online and offline
