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CRACKWITSTM 2024 - 2020. All Rights Reserved.
CRACKWITSTM 2024 - 2020. All Rights Reserved.
Works. Words. Wonders
HOMEY WAYS - Logistic
Brand StrategyBrand DesignWeb DevelopmentSocial media

Homey Ways is a tech logistic services marketplace that caters admirably to residential and corporate properties, via a distinctively reliable and friendly platform that is as-easy-as;  book appointments, track progress and pay online.

All-in-one reliable, convenient and friendly app. Homey Ways guarantees admirable, consistent and customizable on-demand services for properties, by continuously providing each customer with trusted and well-trained agents; while exceptionally ensuring care and transparency, at appealing rates.

Brand Punchline

If not impeccable, consider it complimentary.

What we were tasked to do?

With HOMEY WAYS, we were tasked to do come with the brand name and brand logo, as well as the strategy that consists of the 4Os, the big idea, etc. We also developed the website, web aoo and mobile app. Alongside we also did the Standard Operation Procedures along with the Code of Conduct and lastly the corporate profile and the investors deck.

Brand name & Branding

Craft a remarkable brandmark and brand identity that reflects Homey Ways’ essence, big idea and pillars, while anticipating how they will evolve in the years to come so it remains timeless.

Formulated various options for the brand name through market reasearch and interpreted the brand's core business purpose into a witty yet distinguishable name.

Created a constructive interpretation of the brand that highlights brand name in a stylized way using fresh and bright colors, along with the possibility of a tailor-made brand mark,that represent the brand in a visual nutshell.

Designed supporting collaterals and other brand assets that are in line with the chosen brand direction that would also serve as organic advertisement for the brand.

Unlocking a flavorful identity
Strategy

Create a distinctive, modernized, trendy and engaging approach to exceptionally launch Homey Ways in the market.

Developed an engaging strategy that standsout in the market with a distinctive, modernized, trendy and fresh approach through thorough research on potential target audiences, the UAE digital services market, and latest trends to reinforce the USPs and compete with other similar established brand in the market.

Website & Web App

Design and develop a digital centralized hub where customers can browse services, book an agent, and pay for a service with a few clicks of a button.

Designed and developed a user-friendly all-in-one informative and e-commerce platform that displays the various cleaning services and allows customers to book through a comprehensive and customizable service booking process.

Mobile App

Design and develop an end-to-end dogital experience for users to conveniently book a service, track progress, and pay online all under one app.

Developed a user-friendly app that gives enthusiastically enabling users to browse services, supported by convenient in-app features that allows them to get spot-on customer care, define service preferences, review and rate agents, and conveniently experience all other customizable features of the app.

SOP & COC

Create standardized guides for agents to use and refer to, to ensure customers are provided with professional and high quality cleaning services at all times.

Crafted eloborate and visual guides and reference documents that complies with the highest international professional standards, highlighting the utmost care, precision and efficiency required for agents to adhere to.

Investors deck

Craft a concise and clear deck that highlights key pointers of the brand and present projections that would appeal to potential investors.

Designed a clean informative deck that summarizes the brand in a nutshell from success keys, developed brand assets, competitve advantage and focus, potential financials, and the brand's procedures against the current market.

What to read next?
CHANCA BY COYA
Asha's
THE CHEESCAKE FACTORY
See All
Go to homeyways.com
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