Quest is an entertainment park that focuses on fitness and developing personal cognitive abilities to overcome certain challenging, safe and dynamic obstacles inside arenas.
Inspired by the concept of an urban playground, each inter-connected activity area is developed with the challengers’ physical, cognitive and emotional development in mind.
"From the second you step in, you need to Ready. Set. Quest!"
To work on such a project is exciting, especially that we had the flexibility that came with the revamp of the branding, the website design and development from scratch, as well as the social media.
Bridge the existing branding hat was already installed at the park with the revamped assets.
We were able to maintain QUEST's identity, but uplifted/ recreated the color palettes, graphical elements, typography and more. We also put together QUEST's sonic signature and brand collaterals.
Create a seamless website that highlights the excitement of QUEST, yet is not too condensed or confusing.
Included videos to show real-life shots from people at the park. This captures the park's emotion from the second users enter the site. The overall look & feel of the remaining sections, is simple, bold, and colorful.
Overcome the declining organic engagement of social media. To be on top of trends and algorithms.
Made sure to include awareness and footfall campaigns that really drive people to visit and participate in the fun. Frequent tournaments and competitions helped drive up the engagement on social media.
